Services
Close the gap between where you are and where you want to be with personalised brand guidance built for first-time female founders.
From uncertainty to clarity
Strategic Brand
Advisory
Any founder can describe what they sell. Few can answer why their business matters, who it's really for, and what makes it actually different. This 1:1 advisory gives you the insights to build a commercially strong brand.
What we'll cover:
- Strategic brand and competitor review
- Strategy development using our proprietary Brand Like A Friend™ framework
- A clear brand direction covering purpose, positioning and identity
- How to think about and apply your brand to drive business results
Signature programme: £2500 (Founding client rate)
Visual Identity
Advisory
A strong visual identity aligns, resonates, stands out, clarifies, and stays consistent. When it doesn’t do all five, it creates doubt. This 1:1 advisory gives you the direction to build a visually strong brand.
What we'll cover:
- A thorough assessment of your current visual identity and brand assets
- Clear recommendations and actionable steps to improve
- A defined design direction covering look, feel and visual language
- How to apply your visual identity consistently and confidently across your brand
From £650 (Founding client rate)
We advise brands in these spaces:
Wellness, Beauty & Self-Care
Food, Beverage & Hospitality
Lifestyle & Consumer Products
FAQs
Most branding providers expect a direction from you - we help you find it before you execute your brand.
We're not a traditional branding agency - we're the alternative. Combining firsthand founder experience, strategic advisory and creative direction to give you what you actually need, without the complexity and cost of larger agencies.
More importantly, we've been where you are - building from scratch, feeling the uncertainty every founder faces. That lived experience gives us a unique perspective on how brands serve business success from the very beginning.
Work with us if you want a brand and business strategy advisor and creative director by your side who:
• Has firsthand experience as a first-time founder who built and scaled a seven-figure brand from scratch
• Builds brands that are clear, focused and commercially strong
• Challenges how you think and connects every brand decision to business outcomes
• Combines advisory, consultancy and coaching - all in one
• Brings over 15 years of brand design experience, working with founders globally to build consumer brands rooted in simplicity, structure and clarity - not trend-led
Work with us when your brand feels misaligned, unclear, or stuck - and you're ready to change that.
• You've tried building your brand yourself but something still feels off. You need strategic clarity on your audience, positioning and differentiation so your brand becomes focused, cohesive and built to grow.
• You know your business delivers quality, credibility and trust - now you want your brand to reflect it so you can move forward with clarity and confidence.
• You're preparing to pitch to investors or stockists and need your brand to reflect the quality of your business before that conversation happens.
Most advisors focus on either business OR brand. But they're closely connected - so while our work centres on your brand thinking, we address the business strategy, positioning, competitive landscape, and founder mindset that drive it.
Our signature advisory programme includes 5 weekly sessions, giving you the space and clarity to define your unique direction - rather than following what worked for others. Each session lasts 60 minutes, and at the end of the programme you'll receive a complete brand direction document you can return to every time you need to make a real-world decision.
Best suited for founders whose existing brand needs refreshing. Whether you're planning to brief a freelancer or DIY your brand, we give you the visual clarity to execute.
We start with a brand visual audit - assessing what you currently have and identifying what needs to change.
From there, we work with you across a series of creative sessions to develop your creative concept - exploring look, feel and visual language together. We then translate everything into a clear brand design direction you can act on.
Timeline: 6-8 weeks
Our design philosophy: Structured simplicity with emotional energy.
We believe design should be clear enough to understand instantly, structured enough to trust, and human enough to connect.
We prioritise meaning over decoration - editing before adding, removing anything that distracts from what matters most.
The result is design that is minimal, editorial and warm - built to communicate clearly and feel premium without following trends.
Investing in brand is forward-thinking.
Brand helps you achieve long-term goals.
Marketing supports your short-term goals.
Sales focuses on the present.
Both marketing and sales start with your brand.