Thoughts

Discover our brand-building insights and celebrate female entrepreneurship.

Latest articles

Why You Should Develop Your Brand Strategy Before Hiring a Designer

Brands Built By Women: Nuwa

What Makes a Logo Premium?

Brands Built By Women: DaisyFace

Confused About Brand Strategy and Brand Identity? Here's What You Actually Need

Brands Built By Women: Miss Kim

Why Your Business Is Your Brand (And Why Most Female Founders Miss This)

Brands Built By Women: Ideally Beverages

How to Create a Unique Value Proposition That Sets Your Brand Apart

Brands Built By Women: STÆRKE

Brand Builder vs Product Seller: The Mindset That Determines Long-Term Business Growth

Brands Built By Women: Nuchu

When New Female Founders Should (and Shouldn’t) DIY Their Branding

Brands Built By Women: Sopotion

Visual Identity Explained: What It Is, Why It Matters, and How to Get It Right