Brands Built By Women: DaisyFace

Celebrating emerging female-founded brands you'll want to know.

Since November 2025, we've been spotlighting inspiring consumer brands built by incredible women from all walks of life - founders who are creating a positive impact through their businesses.

We started Mindful Brand to support women succeed in business. Not just through what we do, but also in how we shop.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring DaisyFace, founded by Daisy Schaffer in 2025 in the UK.

About the Brand

DaisyFace creates vegan, eco-friendly skincare designed to work for everyone. Built with premium, plant-powered formulas and sustainable, refillable packaging, the brand offers a universal routine that suits all ages, genders, and skin types - including sensitive skin.

With active ingredients like bakuchiol, niacinamide, and hyaluronic acid, DaisyFace delivers effective results without overcomplicating routines. It's the perfect brand for anyone who wants clean, eco-friendly skincare that actually performs.

Meet the Founder

Daisy is a solo founder based in London. A lifelong skincare enthusiast and one of triplets, growing up alongside sisters with very different skin types sparked the idea for a simple, all-in-one skincare solution.

She launched DaisyFace with the mission to create a single, multi-tasking routine that works across all skin types.

How She Started

After struggling with acne, Daisy discovered that simplifying her routine and switching to plant-powered ingredients dramatically improved her skin. While experimenting with natural oils, she came across daisy oil and saw transformative results - brighter skin, reduced dark spots, less redness, and improved firmness.

Encouraged by these benefits, she began working with a UK laboratory to explore daisy stem cells, and from there, the idea for DaisyFace was born.

What She Learned

Daisy has learned to speak her vision clearly and back herself loudly while building the DaisyFace brand.

Where to shop

DaisyFace is available online at www.daisyface.co and in-store at John Bell & Croyden, as well as on their website.

Follow on Instagram: @daisyface_skincare

Support brands built by women. Don’t just say it. Shop it.