Brands Built By Women: Rosa & Blue

Celebrating new and emerging brands built by women™ you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also through how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we’re committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice. If, like us, you prefer to champion female-founded brands, we hope you’ll join us.

Today, we’re featuring Rosa & Blue, founded by Pollyanna De Saulles in 2024 in the UK.

About the Brand

Rosa & Blue are a sustainable, B Corp® certified baby and children's brand creating luxurious sleepwear and accessories from a signature bamboo and organic cotton blend.

Designed in the UK, crafted in Portugal, and OEKO-TEX certified, every piece is beautifully soft, breathable, and hypoallergenic - perfect for delicate skin.

Exclusive watercolour prints are hand-drawn by co-founder Pollyanna's husband, ensuring truly one-of-a-kind designs.

From newborn to 13 years, plus a matching "mummy and me" collection, Rosa & Blue balances artistry with responsibility.

Meet the Founder

Pollyanna grew up in the Kent countryside with her parents and two brothers and started her career at JP Morgan in London.

After a brief sabbatical living in Australia, Pollyanna returned to have a family and that’s when the idea of Rosa & Blue was born.

How She Started

When Pollyanna's eldest daughter Rosa arrived in 2018, she left her career as a business manager to be closer to home for those precious, fleeting newborn days.

As a new mother, she noticed a distinct lack of simplistic, neutral babywear on the market, and dreamed of creating her own.

When her second daughter was born, she tasked her husband Rob, a talented artist, with painting her ideas to life. His beautiful watercolour classics: Brown Bear, Starlit Moon, and Floating Otter became the heart of Rosa & Blue.

What She Learned

Launch, learn and refine. You will never get it perfect at the start, and that is part of the process.

Putting something out into the world teaches you far more than waiting for it to be flawless.

Hiring the right people makes a real difference and allows you to focus on where you add the most value.

Cash flow also matters hugely, so having a clear and realistic path from the beginning is key.

Where to shop

Rosa & Blue is available to buy at www.rosaandblue.com.

Instagram: @rosaandblue

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